Privacy Policy

1. Who we are

Serveline IT Limited (“Serveline”, “we”, “us” or “our”) is an IT consultancy and managed services provider. We are registered in England and Wales under company number 07000617.

Our registered office is Serveline IT Ltd, Kinverpoint Business Park, Cookley Lane, Kinver, South Staffs, England, DY7 6NW.

For the personal information described in this policy, Serveline is normally the data controller. You can contact us at [email protected] or by calling 01384 429 120.

2. What this policy covers

This policy explains how we handle personal information when you visit serveline.co.uk, contact us, ask for a quote, subscribe to communications, apply for a role, or deal with us as a customer, prospective customer, supplier or business contact.

When we provide managed IT or related services, we may also process personal information on behalf of a customer. In that situation, the customer will usually be the data controller and Serveline will act as its data processor. That processing is governed by the relevant service agreement and data processing terms, and you should contact the relevant customer if you wish to exercise your rights in relation to that data.

3. Personal information we collect

Depending on how you interact with us, we may collect:

• Identity and contact details, such as your name, job title, company, work email address, telephone number and business address.
• Enquiry and service details, including your message, number of users, preferred callback date or time, IT requirements and any information you choose to provide.
• Business relationship information, such as quotations, contracts, account contacts, service correspondence, support history, billing details and payment status.
• Technical and usage information, such as IP address, browser and device type, pages visited, access times, referring pages, security logs and cookie preferences.
• Marketing preferences, including whether you want to receive updates and how you prefer us to contact you.
• Recruitment information, where relevant, such as your CV, work history, qualifications and information supplied during an application.

Please do not send us special category or highly sensitive personal information through a general website form unless we specifically request it and provide an appropriate secure method.

4. How we obtain personal information

We collect information directly from you when you complete a website form, contact us by phone or email, meet with us, enter into a contract, use our services or apply for a role. We may also receive business contact information from your employer, a referral partner, a customer or supplier, publicly available professional sources, and the systems used to operate and secure our website and services.

5. How and why we use personal information

Where we rely on legitimate interests, those interests include running and developing our business, supporting customers, protecting our network and website, maintaining appropriate records and communicating with business contacts. We balance those interests against your rights and reasonable expectations.

6. Cookies and similar technologies

Our website may use cookies and similar technologies to operate correctly, remember preferences, protect forms and systems, understand website performance and, where enabled, measure engagement.

Strictly necessary technologies may be used without consent where the law permits. We will ask for consent before using non-essential cookies where consent is required. You can also control cookies through your browser settings, although blocking necessary cookies may affect how the site works.

7. Who we share information with

We may share personal information only where reasonably necessary with:

• trusted providers that support our website, hosting, communications, email, customer relationship management, professional services, security, backup and business administration;
• our professional advisers, insurers, auditors and financial service providers;
• suppliers and technology partners involved in responding to your request or delivering an agreed service;
• law enforcement, regulators, courts or other authorities where disclosure is required or permitted by law; and
• a purchaser, investor or adviser in connection with a proposed sale, merger or reorganisation of our business, subject to appropriate confidentiality safeguards.

Service providers acting for us must use personal information only in accordance with our instructions, their contractual obligations and applicable data protection law.

8. International transfers

Some service providers may store or access information outside the UK. Where this happens, we use a lawful transfer mechanism, such as UK adequacy regulations, the UK International Data Transfer Agreement or an approved UK addendum to standard contractual clauses, together with additional safeguards where appropriate.

9. How long we keep information

We keep personal information only for as long as it is reasonably needed for the purpose for which it was collected, including to provide services, respond to enquiries, maintain appropriate business and security records, resolve disputes and meet legal, accounting or regulatory requirements.

Retention periods vary according to the type of record, the relationship involved, legal limitation periods, contractual requirements and the sensitivity of the information. When information is no longer required, we delete it, anonymise it or securely restrict its use.

10. How we protect information

We use proportionate technical and organisational measures designed to protect personal information against loss, misuse, unauthorised access, alteration or disclosure. These measures include access controls, security monitoring, staff responsibilities, resilient systems and appropriate supplier controls. No internet transmission or storage system can be guaranteed to be completely secure.

11. Your data protection rights

Depending on the circumstances, you may have the right to:

• ask for access to your personal information;
• ask us to correct inaccurate or incomplete information;
• ask us to erase information;
• ask us to restrict how information is used;
• object to processing based on legitimate interests or to direct marketing;
• receive certain information in a portable format;
• withdraw consent at any time where processing relies on consent; and
• raise concerns about solely automated decisions that have a legal or similarly significant effect.

These rights are not absolute and exemptions may apply. To make a request, email [email protected]. We may need to verify your identity before responding.

12. Marketing communications

You can opt out of marketing at any time by using the unsubscribe option in a message or contacting us. Opting out of marketing will not prevent us from sending service, security, contractual or administrative communications where they are still required.

13. Children

Our website and services are intended for organisations and business users. We do not knowingly collect personal information from children through this website.

14. Complaints

Please contact us first if you have a concern so that we can try to resolve it. You also have the right to complain to the Information Commissioner’s Office (ICO), the UK supervisory authority for data protection. Visit ico.org.uk/make-a-complaint or call 0303 123 1113.

15. Changes to this policy

We may update this policy when our services, processing activities or legal obligations change. The latest version will be published on this page with a revised “last updated” date.